Reborn Dad, I Got Rich From Selling Tea Eggs

Chapter 160 Spying On Competitors' Details

Chen Sihai also laughed after hearing his words.

Lin Jue is really far-sighted.

It turned out that he promised himself to go to the Zuiwenglou for dinner, and it turned out that he wanted to spy on the details of his future competitors!

This really exceeded Chen Sihai's expectations.

Lin Jue is such a smart guy.

Thinking of this, Chen Sihai took the initiative to introduce to Lin Jue: "I have been in China town for a few months, in order to discuss business with the partners and owners of the supermarket. To be honest, I have also been to many high-end restaurants in the town. After dinner! If Boss Lin wants to know more about the situation, I can explain it to you."

Chen Sihai took Lin Jue's family and got into his own car.

He drove them to the busiest street with the most stores in Huacheng Town.

The car entered Heping Street, Lin Jue looked out through the car window.

Pedestrians are crowded on both sides of the road, and all kinds of shops are decorated in a trendy and beautiful way.

At first glance, the rent of the store in this area is not cheap, and the owners are basically rich, and a lot of money has been spent on interior and exterior decoration.

There are many big-name clothing stores, brand-name electrical appliances, mobile phone brand stores, and catering stores. There are more than 20 on this street alone.

Fast food restaurants, snack bars, that kind of small shops are basically afraid to set up shop in this area, and most of them are hot pot restaurants, high-end restaurants and the like.

While driving, Chen Sihai explained to everyone: "Boss Lin, look, this is the most popular street in the county! There are the most shops here, and the traffic is also the most. A rich big boss opens a physical store, basically They will choose to rent a storefront here, and the business is generally very hot!"

Lin Jue nodded slightly. He knew that in order to open a restaurant, the quality of food and the choice of location are equally important.

Although the old saying goes that the fragrance of wine is not afraid of deep alleys, the reality is very cruel.

If he really opened the store in such a corner, there is a high probability that he will die slowly due to insufficient customer flow and poor business, and eventually go bankrupt and be forced to close the store.

And in the catering industry, one should not be afraid to compete with other restaurants.

If you are worried that there are too many people opening restaurants on the same street, and you will open a restaurant there yourself, it will be difficult to grab customers from other similar businesses. Therefore, if you deliberately choose to open a restaurant in a place where no one has a restaurant, then there is a high probability that you will also open a restaurant. will die horribly.

Very simple reason.

Customers don't know in the early stage where you open your store.

Most of the diners choose to eat at the few restaurants they often go to.

Even if you distribute leaflets everywhere, there must be very few people who take a long way to eat in your restaurant because of curiosity.

The best way to attract customers is to open the restaurant next to other restaurants!

Diners are used to eating on this street, and when they see a new store opened here, they may come to visit it.

Or the other party just got tired of the tastes of other restaurants, and will come out to find new restaurants to try the dishes of other restaurants.

If the quality of your food is good enough, you can leave a good impression on them, and they will continue to come to your door as repeat customers in the future.

Therefore, opening the store on a street with a lot of traffic and competition from other restaurants is the best choice for Lin Jue at present!

The rent of a store in a good location is naturally expensive, but the speed of paying back the cost is absolutely fast!

Lin Jue is quite confident in the dishes of his restaurant, and he is sure to win the competition with other restaurants!

Lin Jue's position has always been to open a high-end restaurant.

This means that the restaurants that compete with him must also be aimed at high-end consumer groups.

The kind of roadside vendors and fly restaurants have no competitive relationship with his restaurant, because they target different consumer groups.

People who can go to high-end restaurants are less likely to go to small vendors to buy things.

Ordinary wage earners who buy food from roadside stalls can hardly afford expensive dishes in high-end restaurants.

Lin Jue knows his position, so he also knows that his future competitors must be the top restaurants in Huacheng Town.

Thinking of this, he took the initiative to ask Chen Sihai: "Since Manager Chen has been to many high-end restaurants, in your opinion, what are the best restaurants in Huacheng Town?"

Chen Sihai thought for a while and said: "Currently, among the restaurants with the greatest reputation, good food reputation, and the most expensive prices, in my opinion, there are three restaurants that do the best.

The first one, Zuiwenglou, is a very classic Chinese restaurant, and its main focus is to restore classic dishes from all over the world. What Sichuan cuisine, Cantonese cuisine, Shandong cuisine, Huaiyang cuisine! The four major cuisines have all played out in their hands.

Moreover, their boss has a good taste in wine, and even finds various medicines by himself.

Materials to make wine for the guests to drink. Many of the guests who go to him are for his wine and classic dishes. "

"Then this Zuiwenglou seems to be my big competitor in the future?" Lin Jue heard Chen Sihai's description, and he became very interested in this Zuiwenglou, whom he had never met before.

Chen Sihai shook his head slightly and said with a smile: "His dishes are not as good as those in Boss Lin's Taoyuan! Zuiwenglou is nothing more than a good-looking decoration, more high-end, and more classic dishes."

"What about the other two stores?" Lin Jue asked.

"The other two, one is called Jinshuiloutai, which specializes in seafood! All kinds of expensive seafood, they will find a way to transport them from the Chaoshan coast, and even buy imported seafood. If you want to eat seafood, go to Jinshuiloutai. !Biqu Library

There is also a shop called Heaven and Earth. The owner of this store is a foreigner. It is said that he is a mine owner and super rich! The decoration in the restaurant is so magnificent and golden that it can blind your eyes once you enter.

All kinds of rosewood chairs, VIP rooms even provide silver tableware! In short, it is rich and powerful, and extremely luxurious. The waitress girls are all juicy and beautiful, but the dishes are quite mediocre, and the asking price is really expensive! Those who go there are basically nouveau riche who care about face, showing off their money. "

Chen Sihai's understanding of these restaurants is relatively detailed.

These three high-end restaurants all have their own characteristics.

But almost none of the dishes are so delicious that they are particularly outstanding.

In the eyes of a chef like Lin Jue, when opening a restaurant, the most important thing is to start with the dishes!

Make the dishes delicious to the extreme, and you will naturally attract customers to like them.

The quality of the dishes is the soul of a restaurant!

Other decorations and gimmicks are all secondary.

The decoration is almost enough, what's the use of making it so gorgeous?

The food is not delicious, and the guests will not be taken advantage of by you all the time!

It's all about chasing after the end, it's unnecessary!

A few people were chatting, and Chen Sihai's car also arrived in front of the drunken man's building very quickly.

Lin Jue got off the car with the children in her arms, and as far as the eye could see, it was a wooden retro restaurant.

There are three floors in total, the appearance is a bit like an ancient inn restaurant, with red lanterns hanging on the eaves, and a pair of domineering stone lions at the door, the owner of this shop is very particular.