N-M Chapter 1281 The Human World!
Chapter 1281 The Human World!
Chapter 1281 The Human World!
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As the online discussion intensified and the buzz grew, GUCCI added fuel to the fire by uploading a new video on its official account and YouTube channel on September 3rd. Upon clicking, the video revealed exclusive interview clips with GUCCI CEO Marc Bizzarri and Artistic Director Alessandro Michele.
In the video, two senior executives from GUCCI answered various questions about the brand's new global ambassador in a humorous yet straightforward manner during an interview with reporters.
A slender blonde, blue-eyed female reporter appeared on camera, holding a script and asking: "As we all know, this is the first time GUCCI has appointed an Asian artist as its global ambassador. Why was Ji Kyung-won chosen?"
Dressed in a white suit and sporting a gleaming bald head, CEO Pizzarty tapped his fingers lightly on the table, appearing very relaxed.
“When I first saw Evan’s information, I was immediately drawn to him. I noticed a striking contradiction in him – this young man could appear in front of the camera like a bard in our retro suit, and then turn around and ignite a stadium of 60,000 people at a concert wearing studded gloves.”
Evan is Chi Kyung-won's English name, and that's what he calls him when they meet in private.
He paused briefly, a knowing smile spreading across his face: "This youthful tension, a blend of classic and modern, elegance and rebellion, is the core of GUCCI's latest fashion philosophy."
Instead of mentioning the real reason, Pizzar praised the new spokesperson lavishly using abstract and somewhat incomprehensible terms.
The reporter smiled, didn't respond, and went straight to the core question: "What are your and GUCCI's views on the peninsula market and the Asian market where this spokesperson is located?"
The question immediately made the president laugh: "The Asian market is a very large and dynamic market. I can't tell you the specific figures, but last year our sales growth in the Korean Peninsula, mainland China, Japan and other Asian regions was satisfactory and amazing. The specific details should be available in the public financial report. But what I want to say is that growth is only one aspect. The most important thing is not the numbers, but the shift in the aesthetic discourse power it represents."
Reporter: "Is this directly related to the spokesperson, Ji Kyung-won? It is said that his popularity and influence in Asia are extremely high. Ji Kyung-won was previously the spokesperson for the Asia-Pacific region, and he was promoted to the global spokesperson in just one year. Is this also the reason?"
"I can't say it was all his credit, but, haha..."
As he spoke, Pizza burst into laughter, opening his mouth wide and laughing heartily. He leaned forward slightly, his right hand unconsciously stroking the antique watch on his left wrist, his shoulders shaking slightly with laughter.
Finally, suppressing a laugh, he gave a knowing look and said, "All I can say is that it was the consensus and choice of all of us."
Reporter: Please describe him in three words.
Upon hearing this, Pisali immediately replied without hesitation, "The Alchemist, Evan... or rather Yuan, possesses a very enviable quality. He can perfectly blend the blank space of Eastern philosophy with Western contemporary art. Any clothing, jewelry, or any external element, when paired with him, will produce a very wonderful chemical reaction, as if they were born to be there, as if they were designed specifically for him to wear."
"Then……"
After speaking, he paused for a moment and added, "Bilingual, but not in the sense of language, but in his ability to simultaneously understand and master the ritualistic aspects of high fashion and the destructive power of popular culture."
After saying two things, he paused slightly, looked up and thought for a moment, then smiled knowingly and nodded decisively: "Unicorn, there is no more suitable description than this. Artists with his qualities and market influence are very rare in the world."
Reporter: "That's a very high compliment."
Pisali: "These are all very sincere comments."
Even the reporter who asked the question was surprised by the weight of the three words Pisa used to describe the new spokesperson. Looking at the president in front of her, her gaze seemed to penetrate his reserved yet enthusiastic smile and see the most authentic and astonishing financial statements behind it.
The reporter laughed: "Please tell me your feelings about Yuan as quickly as possible."
"I love him to death!"
……
As soon as the video was released, it quickly became a new hot topic, especially in Asia, particularly in the peninsula and Japan. It was first quoted and reposted by SM Entertainment and Ji Kyung-won's official Instagram accounts, and then it was wildly recommended by EXO fans, making it impossible not to see.
Many passersby on the Peninsula felt something was off when they saw this part of the video. GUCCI's CEO should be a very influential executive, but in this interview, he didn't show any arrogance or reserve typical of high-end luxury brands. Instead, he seemed very approachable.
"Why do I feel like... this Pizza Hut president's smile looks familiar? Hmm, do you guys think it looks like Lee Soo-man's smile?"
"If you hadn't told me this was the president of GUCCI, I would have thought he was some third-rate brand that had been bribed by SM Entertainment to read out some boastful press release. Can't you have some dignity as the CEO of a high-end luxury brand?"
"I didn't believe it when you told me before that GUCCI treated Yuan like their own son, but now I really believe it!"
Many comments criticized the interview, but equally, even ordinary people felt a sense of pride that their own K-pop artists were being so blatantly praised by the usually aloof European elites.
After answering several more questions about the brand and its development, towards the end of the video, as if pre-arranged, the reporter asked the final question:
What other collaborations will GUCCI launch with this new global ambassador?
Pisa nodded, looking like she was just waiting for her to ask: "We place great importance on Yuan's influence, fashion concepts, and user experience. We have already set up a special 'Yuan's Picks' section in GUCCI's major flagship stores in Shanghai, Seoul, and Tokyo, showcasing a variety of fashion items personally selected by Yuan, allowing consumers to get inspiration from Yuan's unique fashion concepts... Of course, they are all limited editions."
"In addition, we have begun to create a dedicated product line for him, including fashion, bags, jewelry, and more..."
"Oh, right, there's one more very important thing."
At the end, Pizzar suddenly laughed and looked at the camera: "We also have a special gift and surprise for our customers in Asia. We will be launching a brand new collaboration series related to Yuan soon."
"Surprise?" the reporter chimed in, playing along.
"That's right, it's a collaboration with a very well-known IP that will definitely bring surprises. It was proposed and communicated by Yuan himself, and he also participated in the design of the series."
In the footage, he smiles like a sly old fox:
"It will be available at select stores across Asia soon. Please stay tuned for official announcements from GUCCI... Of course, it will be a limited edition."
…………
"Aaaaaaah! Ah shit!"
Jennie, from Blackpink's dorm, went berserk again, smashing things and yelling in her bedroom.
Ah ah
Damn it!
Recently, she has been in a terrible mood. As the "human GUCCI", she had already decided to be the spokesperson for GUCCI. However, when she took the initiative to approach them online, they were unresponsive. Now, they have suddenly announced several brand ambassadors and spokespeople.
Among them were many second-rate female idols who she felt were far inferior to her in terms of connections, background, and popularity, which made Jennie's mentality somewhat unbalanced.
What makes her so special?
What's most upsetting is what happened to Ji Kyung-won this time.
She had already made several attempts to get closer to him, but Chi Kyung-won completely ignored her. She had thought that as long as she persisted, she still had a chance, but after that time they hung out at the club and Chi Kyung-won preferred to play with a big-breasted trainee rather than bother with her, Jennie realized that he was truly prejudiced against her.
She wouldn't even accept it for free; it really hurt her pride.
Jennie Kim didn't really like Ji Kyung-won that much, since they hadn't really gotten together before. She just thought he was famous in the industry and that dating him would make her look good.
Now, having failed to win her over and suffered a severe blow to her pride, she harbors a deep-seated hatred for Chi Jingyuan and has privately cursed him countless times.
But they don't dare to show it to your face... They even often pretend nothing's wrong and take the initiative to send text messages to greet you and flirt.
Seeing the huge buzz surrounding Chi Kyung-won's announcement as a global brand ambassador these past two days, with even the official media from the Korean Peninsula getting involved, and today the president of GUCCI praising him so openly, she sent him a congratulatory text message, and then…
She sent the message this morning, and it's almost lunchtime now, and she still hasn't received a single reply... Chi Jingyuan is completely ignoring her.
After waiting for a long time with no response, and seeing her unresponsive phone, Jennie's anger erupted instantly, and she couldn't suppress her rage at all.
"What are you pretending for?"
"Damn it, fuck...%"
A loud noise came from the bedroom. Kim Jisoo, who was in the living room, glanced over when she heard the noise and pursed her lips slightly.
This has happened many times in the past few days, and she's already used to it.
Having lived together for so long, she understands Jennie's personality very well. Previously, the company had been hyping up the "human GUCCI" thing, and Jennie must have thought it was hers for the taking.
She already has a bad temper, and this time she really lost face. Many people online are mocking her as the "human GUCCI who doesn't even flinch at GUCCI," so she gets irritable whenever she sees the letters GUCCI.
Hidden beneath the anger is also a great deal of jealousy.
However, on the other hand, Kim Jisoo understands her. Not to mention Ji Kyung-won, who is beyond everyone's reach, just look at Bae Joo-hyun, who wouldn't envy her?
and……
Kim Jisoo glanced at her black-screened phone... She actually knew some of the inside story of this matter.
"...Oh Mom, I want it!"
"No, we've already told them."
"Ahhh!"
Another burst of angry shouts came from the bedroom, sounding like Jennie was on the phone with her mother.
Jisoo knew that Jennie's family had quite a background. Although it was a single-parent family, her mother had considerable connections in the entertainment industry and also owned shares in YG Entertainment. This was the root cause of Jennie's sometimes unruly behavior in the group.
...Of course, she is also very popular and naturally has a lot of buzz and star quality.
Jisoo immediately knew that Jennie was talking to her mother about the GUCCI endorsement... She was actually quite curious whether Jennie, with her family background and company's support, could actually get the high-end luxury endorsement she dreamed of.
I only heard a couple of sentences at first, then it became a bit unclear, and I don't know what Jennie was saying to her mother.
However, Kim Jisoo didn't go over to eavesdrop. She just sat on the living room sofa playing on her phone. But after ten minutes, she suddenly felt a urge to vomit, so she had to put on her slippers and go to the bathroom.
As they passed Jennie's room, the previously indistinct sounds became much clearer, and even her mother's voice could be faintly heard.
"...YG has contacted us many times and is willing to exchange resources. I also asked someone to contact GUCCI's sales director in the Peninsula market...but they have no intention of communicating about this at all."
"They stated that both GUCCI headquarters and GUCCI Peninsula are very satisfied with the current artists they collaborate with and have no intention of expanding the number of artists they collaborate with...and..."
Jennie's mother's voice sounds quite young and pleasant, but Jisoo has met her many times and she seems like a rather serious woman.
She was originally going to the restroom, but the conversation was so interesting that she couldn't suppress her curiosity and had to hold back for the time being.
"And what?"
“My friend said he’s quite familiar with Director Choi of GUCCI Peninsula. The other man casually mentioned to him that the selection of collaborating artists is not under their control. They can’t make the decision, they can only offer suggestions, but they don’t have the right to choose.”
"Who is that? SM Entertainment got it so easily?"
"I asked too, but they didn't say anything. But that's the gist of it. There's definitely no hope for cooperation in the near future."
"Ahhh, oh my god!"
"Alright, alright, Jennie, don't cry. High-end luxury isn't just about GUCCI."
Before Jennie could even react, her mother had already planned how to make amends: "The reason we asked you to build a good relationship with GUCCI before was firstly because you liked it, and secondly because GUCCI values the Korean Peninsula market the most... Now it seems that their 'value' is a little different from what we imagined..."
"We still need to find ways to access high-end luxury resources, as they will be very helpful for your personal development. I've already spoken with YG Entertainment and we've decided to abandon our discussions with GUCCI and instead start contacting other brands. Currently, we're trying Louis Vuitton and Chanel."
“Louis Vuitton is the most influential, while Chanel has a long-standing partnership with YG and happens to have connections there.”
"Don't worry, the luxury market on the peninsula and even throughout Asia is growing bigger and bigger and developing very fast. GUCCI has been making such big moves in the past two years that it's almost overflowing with profits. These other brands will definitely have something to do with it."
Hearing her mother's comforting words and the latest updates, Jennie finally smiled through her tears, hung up the phone with satisfaction, and gazed at the distant sky, seemingly already seeing herself and Ji Kyung-won standing on equal footing.
Pshaw, who cares about GUCCI?
I'm no longer the human Gucci.
I want to be the Chanel of the human world.
A true LV in the human world!