Chapter 110 is out!
Chapter 110 is out!
Chapter 110 is out!
In a private dining room, after Lin Mu and a group of people from the entertainment industry had exchanged drinks and created a pleasant atmosphere, he finally revealed his purpose for coming.
Yang Mi, who had just come out of the film set, said, "Do you want me to be the spokesperson for Yuezhi? Of course, I would be honored to be the spokesperson for the same brand as a top international model. Mr. Lin, I'm interested in expanding my business overseas and I really value your resources in the Paris fashion scene. Could you introduce me to some of them? We could do a resource exchange."
"I can endorse Yuezhi at a low price, serve as the spokesperson for the China region, and guarantee no less than 5 exposures per year."
This year at the Golden Horse Awards, I'll be wearing Yuezhi's new design on the red carpet, and I'll also be introducing the brand to my friends in the entertainment industry. What do you think?
Lin Mu pondered for a moment. He had some connection with Karl Lagerfeld, and Illian owed him a huge favor that he hadn't repaid.
If it's just a limited exchange of resources, there's no problem.
Moreover, he remembered that Yang Mi's overseas career went quite well in later years, and she was even featured on the front page of Time magazine. However, for some reason, she faded into obscurity afterward.
Lin Mu nodded and said, "Sure. I can introduce you to celebrities in the Parisian fashion scene, but how many resources you can secure depends on your own abilities."
After another round of toasts, Lin Mu successfully negotiated with Yang Mi to become the spokesperson for Yuezhi China at a "bargain price" of 20 yuan per year.
This deal was undoubtedly a huge success. Yang Mi's peak popularity wasn't in 2009; the next few years were when her career took off. Moreover, she's one of the few female celebrities who has maintained her popularity steadily without experiencing any major career setbacks.
After Lin Mu walked out of the private restaurant, he received a call from Sheng Mingyue.
On the other end of the phone, Sheng Mingyue asked, "Lin Mu, how did your negotiations go?"
"It's done. The one-year endorsement fee is only 20 yuan. However, Yang Mi's side is asking for resources in the Paris fashion circle in exchange, which I have already agreed to."
Sheng Mingyue laughed on the other end of the phone, "Okay, with Yang Mi as the spokesperson, I should be able to negotiate a higher valuation. I'll hang up now."
"it is good."
At the Golden Horse Awards ceremony in China, Yang Mi, this year's popular actress, stepped off a stretched Lincoln limousine onto the red carpet.
On her legs, she wore custom-made letter stockings by Yuezhi. "Click, click," countless cameras snapped photos.
The camera was instantly pointed at this spot, and a series of shutter clicks echoed.
Yang Mi walked the red carpet with a smile on her face.
Soon, photos from the scene were posted online, attracting the attention of a large number of passersby in China, who began to wonder what brand of stockings Yang Mi was wearing.
While they were searching, they also discovered the story behind the brand Moonweave, which sparked a buying frenzy among Parisians overnight and a war of words with Louis Vuitton.
Netizens exclaimed in surprise, "Wow, there's so much history behind this brand!"
On June 1st, Children's Day, the Yuezhi Fashion Store officially completed its renovation. All the partition walls covering the store were removed, and everyone finally saw its true face.
The decor of the Moon Weaving flagship store isn't as luxurious or aloof as Louis Vuitton, but it's still the kind of boutique that looks expensive at first glance.
A sign hangs at the entrance of the shop that reads "Three days until opening".
Time passed day by day, and soon it was the first day of the countdown.
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At this time, several tents had already been set up outside the Moon Weaving Shop. These people were all imitating the Parisian girls, arriving a day early to be the first to rush in and grab the best deals the next morning.
On June 4th, the Yuezhi flagship store officially opened at 6 PM.
"Bang bang bang bang!" The sound of firecrackers echoed throughout Wulin Square, and ribbons of color fluttered down to the ground. A soft red carpet was laid on the ground, and outside the carpet, to prevent trampling accidents, Lin Mu had arranged iron railings in advance to guide the eagerly waiting queue in an S-shape.
On the day of the opening ribbon-cutting ceremony, Yang Mi, the brand ambassador for Moonweaving China, also came.
After cutting the ribbons on site, she said "Wishing the boss a prosperous opening" and then hurriedly left.
Although he had already given instructions before, Lin Mu still reminded her again, "Mingyue, don't relax the restrictions just because there are more people. Our best-selling items can only be released in 100 pieces per day, just like in Paris."
Unlike in Paris, the production capacity of letter-print stockings is absolutely plentiful right now. Moreover, the store also has over 70 new SKUs. However, to generate buzz and maintain a sense of scarcity, Yuezhi must ensure limited supply of its signature items.
Sheng Mingyue said, "Don't worry, I've seen the world."
Meanwhile, in the queue, some people were filming the chaotic scene with their phones, capturing the chaos and sharing it in various groups with captions like, "Holy crap, this place is packed with people, just like a tourist attraction! It's about to burst! Anyone else trying to grab something, don't bother, you definitely won't get anything!"
Meanwhile, Zeng Wen, who had just finished a dungeon run in World of Warcraft, was browsing the QQ group as usual, looking at pictures and funny stories posted by his fellow group members. Then he came across this video posted by one of them.
"Oh my god!" He suddenly remembered that he had promised his sister to buy him stockings, and immediately rushed out of the dormitory to run towards Wulin Square.
But he stopped as soon as he rushed out of the dormitory. His school was in a rather remote location. A round trip by taxi from there to Wulin Square would cost 10 yuan; if he took the bus, it would take an hour just to get there.
Will I still be able to buy him stockings an hour later?
He knew how popular those stockings were. Was he going to miss out on his sister's commission?
Just then, his younger sister sent him a QQ message: "Brother, Yuezhi opened today, did you help me grab one?"
Zeng Wen was startled and quickly replied, "Yes, yes, look, I'm right here." As he spoke, he forwarded the video sent by a friend in the group to his sister.
My sister replied, "Go for it! I believe you can definitely get it. Love you, mwah!"
Zeng Wen thought that even if it was just for his sister's 50 yuan delivery fee, he had to go to the site. If all else failed, he'd buy it from a scalper at a higher price. They were all Chinese; surely they wouldn't rip off a fellow countryman too much?
Zeng Wen couldn't bear to take a taxi, so he took a bus to Wulin Square, which required him to transfer to the subway. When he finally arrived at Wulin Square, the queue stretched for three miles.
Zeng Wen stared dumbfounded at the long queue. It was 2 PM, and there were at least four or five hundred people ahead of him. Would he even get a turn by the time the shops closed?
Zeng Wen immediately abandoned his plan to queue up and decided to buy directly from scalpers.
Just then, a scalper who had just snapped up the stockings shouted, "I got them! Only 100 pairs a day, anyone want some? 300 yuan, 300 yuan! Cash on delivery!"
"Huh? This price isn't actually that expensive," Zeng Wen thought to himself. He remembered reading in the news that these stockings sold for 50 euros a pair in Paris, which is about 400 yuan. "This shop owner is quite considerate of Chinese people, making it much cheaper."
Immediately, Zeng Wen raised his hand and shouted, "I'll buy it! I'll buy it for 300 yuan!"
However, no sooner had he finished speaking than someone raised the price: "350 yuan!"
Then another voice rang out: "380 yuan! 380 yuan! Any higher prices?"
Someone else muttered excitedly, "My god, are these people crazy? It's just a pair of stockings, and they have 100 pairs every day."
Zeng Wen didn't want to keep raising the price and let the scalpers make a profit, so he watched helplessly as the stockings were raised to 600 yuan a pair, and the deal was actually made.
The funny thing is, when the scalper happily accepted the money and went to deposit it at the ATM, he discovered that the 600 yuan was all counterfeit.
He stormed back, yelling, "Damn it, where's that bastard? The 600 yuan he gave me was all fake!"
"Pfft!" Zeng Wen couldn't help but laugh out loud, secretly delighted.
However, his smile quickly faded. The price offered by the man who bought the stockings with a counterfeit 600 yuan note became the market benchmark. From then on, every scalper sold them for no less than 600 yuan.
Zeng Wen queued from 2 pm to 6 pm, his stomach growling with hunger. Finally, he couldn't resist and bought a pair from a scalper for 520 yuan.
After calculating, he realized that the money he spent on the taxi ride and the dinner at Wulin Square meant he not only didn't get a single penny of commission, but he also lost 50 yuan.
"Oh my god!"
'
Zeng Wen looked at the still long queue, his face full of despair, "6
"Are these people all crazy?"
'
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