Chapter 135 has 50 registered users.
Chapter 135 has 50 registered users.
Chapter 135 has 50 registered users.
Xu Youcai contacted his classmates via the phone at the police station.
After some communication, he successfully found three friends who also wanted to buy sneakers.
Some time later, the students brought their parents to the post office, where they communicated with Chen Ping again and confirmed that they would share the order.
Chen Ping successfully placed an order with them.
In the following days, the order arrived smoothly, and Liu Xiaofang went to the courier office to pick it up.
To allay Liu Xiaofang's concerns, Chen Ping accompanied her and promised that if the product was of such poor quality that it was unusable, or if there was false advertising, he would help process a return.
After the goods arrived, they unpacked them. Xu Youcai smiled when he saw the brand-new white sneakers. He took off his worn-out shoes and put on the new ones. The new shoes were a bit stiff and rubbed his feet a little, but even though they weren't the best fit, they were still much better than his old, worn-out shoes.
Xu Youcai, skipping along in his white sneakers, exclaimed, "Mom, these shoes are great! I can run in them!"
Liu Xiaoqing smiled with satisfaction. Chen Ping and Pinduoduo had really helped her a lot, allowing her to buy the items her children wanted for very little money. She then opened the nail art box and handed the nail stickers to her middle school daughter, saying, "These are nail stickers Mom bought for you. Try them on."
The little girl pouted and said unhappily, "What good stuff can you get for a dollar manicure?" Although she said that, her body language betrayed her words as she carefully applied the manicure stickers to her nails.
Because she had never worn manicures before, she didn't notice that the nail stickers were of mediocre quality; she only thought they were exceptionally pretty. The younger daughter couldn't contain her smile, her lips curving slightly upwards. Now she had something in common with her classmates, and she could look beautiful too.
Seeing that her son and daughter were both satisfied, Liu Xiaoqing held Chen Ping's hand and said, "Xiao Chen, I really owe you a lot this time. You've really helped me a lot! I'll promote Pinduoduo for you in the village every day from now on, and I'll encourage everyone to use it. It's so useful, and the products on it are especially cheap."
Seeing that Liu Xiaoqing's family was using cheap and easy-to-use industrial products with the help of Pinduoduo, Chen Ping felt a sense of accomplishment and thought that all his hard work these past few days had been worthwhile.
With Liu Xiaoqing as a role model, Pinduoduo quickly became popular in this village and several nearby villages. Many people started placing orders through Pinduoduo, with an average of several hundred orders placed in each village.
At the same time, an unexpected social demand arose: most people in rural areas do not have smartphones, and Chen Ping and his field promotion team could not meet everyone's purchasing needs.
So, people in need would go to people in the village who were financially better off and had smartphones, and ask them to place the order for them. They would then hand over the cash to the person who placed the order offline, and the person who helped them would receive a few yuan as a service fee. This became a small business opportunity.
6 month 1 number.
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Lin Mu was looking at the monthly report in his office.
A month has passed since Pinduoduo launched. Driven by the viral marketing model, the platform has gained 50 registered users, retained 1000 monthly active users, achieved a total transaction volume of 10 million yuan this month, and signed up 1000 merchants.
Among these groups, the fastest-growing and most aggressive consumers are college students in second- and third-tier cities, followed by housewives.
As for the rural market, its share is still relatively small, less than 10%, mainly because the penetration rate of smartphones and various infrastructure projects have not kept up.
Lin Mu breathed a sigh of relief. Such an achievement was undoubtedly a great success for a startup. He spent less than 5 yuan on promotion and publicity, and then relied on the automatic expansion of these initial users to reach 5 registrations, which meant that each registered user only cost him 50 cents.
Of course, the platform has lost a lot on subsidies. This month, excluding labor costs and bandwidth costs, product subsidies alone amounted to 120 million yuan, and the current profit is 0.
This is because, in order to attract merchants to join, the platform currently does not charge any handling fees.
Shortly after, Wang Zaixing walked in, his face grim, and placed a bottle of "Lei Bi" on Lin Mu's desk, saying, "Lin Mu, those merchants who sold counterfeit and shoddy products that we previously eliminated have infiltrated our ranks again."
Lin Mu looked at the bottle of "Lei Bi" and frowned, asking, "This looks a lot like the knock-off product you gave me last time. Is it from the same manufacturer?"
Wang Zaixing nodded and said, "I've investigated and found out that the manufacturer changed its company name and infiltrated the company again. I've already instructed my colleagues in the legal department to demand that they pay ten times the amount in compensation, in accordance with the contract."
"The boss panicked and dragged our sales team into it, saying that our sales team had hinted to him that the platform would turn a blind eye to counterfeit products, which is why he took the risk and signed the contract again," Wang Zaixing added. "Currently, I have found eight merchants selling counterfeit products, and they all said in unison that the sales team had given them similar hints."
Now it was Lin Mu's turn to feel down. He immediately dialed Zhang Qiang's number, who was in charge of the outsourcing team, and explained the situation.
Zhang Qiang said somewhat dismissively, "Mr. Lin, aren't they just counterfeit and shoddy products? Which platform doesn't have counterfeit goods? Even Taobao has them, doesn't it?"
"If you ask me, in order to expand the market, we might as well do a mixed bag first, enrich the variety of products, and then crack down on those selling counterfeit goods once the platform has grown bigger."
"Besides, when my team goes out for on-the-ground promotions, how can they possibly distinguish which manufacturers sell counterfeit goods and which don't? If we have to be so careful every time, wouldn't that dampen the team's enthusiasm?"
Lin Mu frowned even more upon hearing this. Zhang Qiang's words only considered the company's perspective and completely disregarded the users. Once a user buys a counterfeit product on Pinduoduo, their impression of the platform will be extremely poor, and no amount of subsequent effort may be able to restore it, since trust can only be built once.
Moreover, judging from Zhang Qiang's nonchalant attitude, he was completely unscrupulous in his pursuit of performance. Lin Mu concluded that this outsourced team was unstable and uncontrollable. Continuing to cooperate would inevitably lead to serious problems in the future; it was better to cut ties quickly before they grew too powerful.
He said firmly, "Zhang Qiang, I'm sorry, let's terminate our cooperation. For the orders currently being settled, we'll proceed with the normal settlement process; your salary will continue to be paid as usual, and I'll also provide an additional month's salary as compensation."
Zhang Qiang on the other end of the phone was stunned. He said incredulously, "President Lin, you're firing me for such a small thing? This is a matter of trust! You're being unreasonable!" After saying that, he hung up the phone.
After finishing with the outsourced team's matters, Jia Huan came in and reported, "President Lin, Tencent's investment department wants our financial report for this month. They plan to publicly announce their investment in us to prepare for the upcoming Series A funding round."
Lin Mu said, "Okay, I'll email it to you later."
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