Chapter 352 Smart Home Package
Chapter 352 Smart Home Package
"This price is ridiculously reasonable. For 2 yuan, you can get a complete set of basic smart home features, including a refrigerator. It's really a great deal."
Moreover, the unified protocol and after-sales service mean you don't have to do anything yourself, and the compatibility is incredibly user-friendly, perfect for lazy people.
"I originally thought Transsion's smart home products were aimed at the mid-to-high-end market, but it turns out that ordinary people can also access them."
Previously, even entry-level smart door locks cost two or three thousand yuan. Although Transsion's is a bit more expensive, switching to a complete set instantly makes it much more affordable.
"No, this is supposed to be the basic version for 2 yuan? Are you trying to rip off consumers like this?"
"I bought the smart lock, lights, and curtains myself, and they only cost a few thousand yuan in total. And the refrigerator wasn't even a high-end model. So the rest of the money was just a waste of money?"
"Stop bragging about being conscientious. You can get a fully equipped house with just 2 yuan of your own money."
This package is clearly made up of low-end appliances and one service provider; it looks like a good deal, but it's all a scam…! How could Transsion be so honest?
"Don't use the price of your own DIY setup to criticize others. Not only is it a waste of time to build your own setup, but you also have no one to help you if problems arise later. This package comes with a complete set that has been tested and configured, and it includes services from installation to maintenance."
The time and effort saved are worth far more than just a few thousand dollars.
At the same time, an upgraded version: a 45-piece set, also appeared on the big screen.
Includes a complete set of living room, bedroom, kitchen, and bathroom facilities.
Compared to the entry-level model, it includes a washing machine, dishwasher, oven, steam oven, smart toilet, and smart mirror.
The price is 49999.
The comments section went wild.
"A 45-piece set costs 5 yuan, averaging 1100 yuan. Although there is competition from lower-priced products, Transsion is still going to force its competitors out of business."
"Is Lei Jun watching the live stream? I wonder how he'll price Xiaomi's smart home products. It looks like his second startup is going to fail again."
"Shouldn't the person upstairs be talking about the third time? The second time was when they invaded India, and they got hammered. [doge emoji]"
Luxury version: 78-piece set, almost all products are included, from front door lock to balcony clothes rack, from kitchen dishwasher to bathroom heater.
The product model has also been upgraded.
The price has also reached 99999 yuan.
"All of the above packages can be used for both new renovations and old house renovations."
We will have a dedicated team to help everyone with the installation free of charge.
"10 yuan to renovate a home, the service is really good, the renovation company must be crying."
"Why are you crying upstairs? Most people's hard furnishings and soft furnishings only cost around 15 yuan. Transsion's smart devices alone cost 10 yuan. Sales are definitely going to flop."
"The person upstairs shouldn't use their own understanding to judge everyone. There are indeed more people with a budget of 15, but there are also many people with a larger budget."
Transsion only needs to capture these markets to solidify its dominant position.
During the live broadcast discussion, Shen Fei finished speaking and bowed deeply.
"Transsion Smart Home will go on sale tonight."
The product is available simultaneously on Transsion Mall, Transsion Manufacturer Mall, Transsion Smart Living, and offline stores.
The first 1 customers who purchase the whole-house solution will receive a free smart door lock worth 3999 yuan.
The entire audience stood up and applauded. All five hosts of the press conference came on stage, and amidst the cheers, Shen Fei raised Zhang Mingzhu's hand, giving everyone a sweet moment of affection.
The chat room was filled with people watching the drama unfold.
"Buy an entry-level model and modify some of your current equipment."
As for air conditioning and refrigerators, let's forget about them.
"There's no harm in comparison. Xiaomi Smart Home has been hyping itself up for two months, but so far only a dozen or so devices have been revealed..."
"The key is that he can actually come up with several of these 10 points; otherwise, it will all end up being just a PowerPoint presentation."
"Dong Mingzhu is probably watching the live stream. I wonder how she's feeling right now?"
……
The office of Dong Mingzhu at Gree headquarters.
The television was displaying the closing page of Transsion's press conference.
However, he went back to read the introduction of the air conditioner's voice control function.
The marketing director, the air conditioning product manager, and Dong Mingzhu, who were standing next to each other, once again put on a show of silence.
"Mr. Dong, as things stand now..."
The marketing director spoke hesitantly...
"Just say what you have to say, don't dawdle like a woman like me." Dong Mingzhu looked at him with displeasure.
"Transsion's Aurora series is priced at 3299, which is much cheaper than our products with the same configuration."
They are even more technologically advanced than us.
We do lag behind in areas such as self-developed compressors, voice control, and dialect recognition.
"Gap? What gap?"
Dong Mingzhu immediately refuted him.
"Developing compressors in-house is a core technology. They've only been working on it for a short time, while we've been working on compressors for over 20 years."
Voice control is a technology used in mobile phones, not air conditioners.
They're using the same thinking they use for mobile phones to design air conditioners.
The marketing director looked up at her for a moment, then looked down again.
The person in charge of the air conditioning products wanted to say something, but seeing Dong Mingzhu's expression, he swallowed his words.
We can discuss anything after the product arrives and we've carefully disassembled it.
Dong Mingzhu watched Shen Fei speaking eloquently on the television screen.
The number 3299 lingered in his mind. The cost price of a Gree air conditioner with the same configuration was about 2800, the wholesale price was 3500, and the retail price was 4200.
This pricing ensures that every link in the industry chain can profit, whether it's upstream or downstream.
Transsion set its retail price at 3300 yuan, which is lower than Gree's wholesale price.
This means that Transsion has better cost control than Gree, or that they are willing to lose money to seize market share at this stage.
However, this is not a good thing. Shen Fei is too arrogant, or rather, he thinks that his connections can resolve this matter.
But the retail market is not as simple as he imagined. Everyone in this industry needs to make a living, including retail manufacturers. He believes that it won't be long before something like this appears online...
They don't need to get involved in this; the distributors who are about to starve will take care of it themselves.
Just then, Dong Mingzhu said something that surprised everyone.
"The product's performance is indeed excellent."
But home appliances are not fast-moving consumer goods; air conditioners are meant to last 10 years, and refrigerators are meant to last 10 years.
Transsion is a newcomer to this industry and has launched an 8-year after-sales service program. But can their after-sales service keep up? Can they supply repair parts?
These things need time to prove themselves.
The marketing director nodded without raising any questions, but he also didn't believe that these things would be difficult for Transsion.
People, especially those with technical skills, have never been a scarce commodity at Transsion, after all, they are a company that doesn't value money.
"Pay attention to their reputation, and collect information promptly if any problems arise."
Dong Mingzhu stood up, picked up the remote control, and turned off the TV.
However, the marketing director still understood what she meant.
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