N-M Chapter 371 When doing business, there's always risk involved.
Chapter 371 When doing business, there's always risk involved.
Qin Kun, Fang Yu, and the others nodded slightly.
This approach sounds very conventional, similar to an amplified version of how traditional talent agencies promote artists: spending money to buy traffic and create stars.
Although the scale of the investment is staggering, it seems logically sound.
Seeing the "I knew it" expressions on their faces, Ye Fan's lips curled into an enigmatic smile as he dropped the bombshell: "Then, there's the crucial second step—live streaming. But not the kind of live streams you're seeing now, like singing, dancing, chatting, or playing games."
"Live broadcast?" Fang Yu and Qin Kun frowned almost simultaneously, their eyes filled with confusion and a hint of...disappointment?
In their view, YY platform has already mastered live streaming, with a complete system of guilds, streamers, and tipping. Even Wang Xiaocong, the son of China's richest man, recently mentioned to Fang Yu that he wanted to create a game live streaming platform (Fang Yu declined, thinking it wasn't very interesting).
Ye Fan is throwing in a billion yuan just to create a bunch of internet celebrities to compete with YY and Douyu? This return on investment looks like a huge rip-off!
Fang Yu couldn't help but speak up, his tone tinged with cautious skepticism: "Old Ye, the live streaming landscape is now largely established. The market seems bustling, but the top performers are clearly dominant, making it very costly for newcomers to break through. Moreover, with platform commissions and guild exploitation, streamers' actual income isn't as insane as it was a few years ago. Isn't it a bit of a waste to invest so much in making someone famous before they even start streaming?"
He simply couldn't understand where Ye Fan's confidence came from.
Ye Fan didn't directly refute him, but simply shook his head slightly, his tone calm yet carrying a thunderous power: "The live streaming I'm talking about isn't about daily entertainment to gain followers, but about monetization! Once our internet celebrities have accumulated enough targeted fans and established trust and influence, this 'live streaming' is for selling products!"
"Live-streaming sales?" Fang Yu, Qin Kun, Qin Fei, Wang Zhui, Lin Feng, everyone was completely stunned at this moment!
Fang Yu even subconsciously repeated the word, as if it were the first time he had heard it.
The expression on their faces changed from confusion to utter bewilderment and disbelief in an instant!
Selling goods through live streaming?
This concept struck them like a thunderbolt into their preconceived notions!
A livestreamer promoting products in front of the camera? Who would watch? Who would buy? Is that even feasible?
In 2014, e-commerce was dominated by Taobao and JD.com, and TV shopping was gradually declining. The disruptive model of "live-streaming e-commerce" was like a fantasy to the top rich second-generation people present at that time!
The private room was so quiet you could hear a pin drop. Everyone's eyes were fixed on Ye Fan's face, trying to find a hint of joke or madness in his calm expression.
But Ye Fan simply met their shocked, confused, and inquisitive gazes, picked up the teacup on the table again, and slowly sipped it, without offering any further explanation.
Explanation? It's unnecessary.
Ye Fan understood perfectly.
He knew perfectly well that the potential of the entire live streaming market was still untapped, with less than 10% yet to be realized.
The crazy era of "everything can be sold via live streaming" that he experienced before his rebirth created a wealth that cannot be measured in hundreds of billions or trillions. It was a trillion-level blue ocean that was enough to reshape the business landscape!
The opportunity was laid bare before Fang Yu and Qin Kun.
Having said all that, whether they believe it or not, whether they dare to follow it or not, depends on their own judgment and courage.
Ye Fan believed that he had done everything he could to be kind and righteous.
Setting down his teacup, Ye Fan's thoughts drifted even further.
His 20% stake in ByteDance is now even more crucial.
We must push Zhang Yiming to launch "Douyin," this short video platform destined to change everything, as soon as possible!
In its previous version, it wasn't until 2016 that it went into public beta testing, which was too late.
The explosive growth of live-streaming e-commerce must be built on the foundation of an extremely thriving short-video content ecosystem.
Without "planting the seed," how can you "harvest the weed"?
Of course, he wouldn't put all his eggs in one basket.
Within the Hodo Group, a short video platform project, designed to be the next big thing, is also being secretly incubated.
The outcome of this battle for the ultimate traffic gateway to the mobile internet remains to be seen!
Can ByteDance's TikTok still dominate the market like it did in its predecessor?
A confident smile appeared on Ye Fan's lips.
The air in the private room seemed to freeze for a few seconds, with only the faint sound of water from the riverbank penetrating in.
Fang Yu's fingers gently caressed the smooth rim of the purple clay teacup, his sharp eyes scrutinizing Ye Fan's calm face.
Finally, he took a deep breath, breaking the silence, his voice steady and decisive: "I trust Lao Ye's abilities and vision. One billion is indeed a large sum."
He looked directly at Ye Fan and said, "But since you've spoken, I'll take the plunge! I'll accept any losses! I'll personally contribute 100 million, taking 10%."
This statement is like throwing a stone into water.
Qin Kun almost immediately followed suit, slapping his thigh and declaring with boundless pride, "Since Old Fang has said so, I, Qin Kun, can't back down! I'll also put in 100 million, taking 10% as well!"
He looked at Ye Fan, grinned, and said with a touch of江湖 (jianghu, a term referring to the world of martial arts and chivalry): "Old Ye is right. In business, there's always risk. How do you know if it'll work if you don't take a big gamble? I trust you!"
The pressure instantly shifted to Qin Fei, Wang Zhui, and Lin Feng.
The three exchanged a few quick, hushed words, their eyes conveying tension and determination.
Qin Fei, acting as the representative, cleared his throat and said, slightly hesitant but firm, "Brother Fan, the three of us have made up our minds. We'll pool together 100 million yuan and take a 10% stake. It's not a lot of money, but it's our sincerity. Please bear with us."
Ye Fan nodded slightly, not surprised by the result.
Fang Yu and Qin Kun are the core members of the circle and have the most wealth.
Qin Fei and his team managed to scrape together 100 million yuan, which was already a huge sacrifice and showed their utmost sincerity.
"Okay," Ye Fan's voice was clear and strong, "then it's settled. The registered capital is one billion. I and Hongdou Group will jointly invest seven hundred million, accounting for seventy percent of the shares. The five of you will jointly invest three hundred million, accounting for thirty percent of the shares."
He paused, his tone becoming more relaxed, with a sense of control over the overall situation: "Of course, this is just a preliminary framework. If any of you need to withdraw for personal reasons later, you can contact me at any time. I will make up the vacancy myself to ensure that the project's funding chain is not affected."
Qin Kun immediately burst into laughter, patting Ye Fan's shoulder forcefully: "Old Ye, you're being too polite! Since we've boarded your ship, we're aiming to brave the winds and waves! We're more than content to follow you, getting a taste of the good stuff and scraps of meat. How could we dare to be picky? Right, Old Fang?"
He looked at Fang Yu.
Fang Yu also showed his most relaxed smile of the evening, raising his glass in a gesture of respect: "That's right. This is a rare opportunity, let's cherish it."