How to get the most out of your Marketing?

Pt. 2: New Trends for 2020 and how you can apply them!


While last week we got the most common misconceptions about marketing out of the way, today we are diving deeper in the marketing trends for 2020. These trends give your business a proper boost, when keeping long term goals in mind. Because marketing is not only about better sales numbers, but about a more ‘relaxed’ life knowing your marketing and sales are doing what it is supposed to be doing.


We’ve selected the 5 best trends for 2020, so sit down and let’s dive in!

1. Chatbots

We know by analyzing the trends of the last few years that content marketing isn’t going anywhere anytime soon. What is new, or relatively unknown is that written content in the form of conversational scripts are the primary input for chatbots, which are expecting to increase in use tremendously in 2020.


While this would save large amount of money for large corporation like Setar, Digicell, Arubabank and CMB – to

name a few, chatbots aren’t just for big business. Any business with a website and visitor traffic can benefit from a simple chatbot to answer common questions visitors might have. It’s helps convert a visitor into a warm lead.


There are free tools to build your own Facebook chatbot, and for Wordpress there are several chatbot plugins available. Let us know if we need to help your business set up a chatbot plugin by contacting us below.



2. Video Marketing

This trend has been on the list for a few years now, and the fact that we are still mentioning it in 2020 means it is only continuing to grow. If you haven’t applied video marketing in your strategy yet, look at the number below as to why it will be the most important tool within your strategic marketing strategy for the next 5-10 years to come:

- 70% of consumers say that they have shared a brand’s video

- 72% of businesses say that video has improved their conversion rate

- 52% of consumers say that watching product videos makes them more confident in purchase decisions

- 65% of executives visit the marketer’s website and 39% call a vendor after viewing a video


It’s not just YouTube to consider. There are plenty of other ways to drive higher engagement with video marketing, as you can make a video post or start a live broadcast on Facebook and Instagram, still the 2 most popular social platforms on Aruba by a landslide!


Research even shows that if your site includes a video, it’s is 50X, yes 50 TIMES more likely to drive Organic search results compared to text. And we all love, love, love organic – from food to materials and sunscreen, but especially if Organic means we can spend less on advertising. Video is viewed as more compelling, meaning both Facebook and Google push pages and posts that include video higher in the rankings.


3. Stories

Snapchat burst on the scene with the concept of “My Story”, then Instagram and Facebook took over with Stories and now even YouTube released their own “story” format: Reels.


While years ago, marketers closed their eyes to its concept. There was no ability to track if the marketing efforts came to fruition with ‘ads’ disappearing within a limited time. Today the tools have evolved In such a manner that there is simply no way of not using stories in your marketing strategy. It’s the ultimate opportunity to make use of FOMO (fear of missing out). Benefits of using stories are:

- Increased brand awareness

- Opportunity to reach younger audiences

- add mentions of other brands and fans

- invite followers with clear call-to-actions

- Use polls within Instagram stories

- Organize a Social Media Take-over with an influencer on Instagram


4. Omnichannel Marketing

Following up on part 1 of our blog “How the get the most of your marketing?”, one of the common misconception is that using one tool, in this case social media, will instantly increase sales for your business.


Omnichannel marketing is the process of marketing across multiple platforms, or as we call them at Novelty: tools, such as social media, email and blog. This connects you to your prospects through multiple touchpoint. When omnichannel marketing is done right, you can offer an enhanced user experience and cohesive brand message that drives people to action.


Statistics show that brands using three or more channels (tools) can generate 18.96% engagement rate though vs. 5.4% engagement on a single-channel.


Novelty Marketing is a firm believer of looking at the needs of your company first after which the best tools are selected for implementation. See how we work here.


5. Strategic Marketing Transformation

Last, but not least, one of the trends we have discovered on multiple sites is the importance of Strategic Marketing Transformation. When you’re reading about up-and-coming trends in a blogpost or article like this, it might be easy to thing that being successful in marketing is going through a list of tools and best practices.


However, the business of marketing becomes increasingly complex, and everyone seems to call themselves marketing experts, while they might only be an expert in one or more tools. For a business to become successful heading into 2020, they have to think beyond what they are doing and link everything back to the why of the business as a whole! The marketing goals you have set out for the coming year must align with the overall goals of your business, and maybe even your personal goals.


Strategic marketing transformations is the term used to describe the process when a business operating without strategic marketing plan evolves by changing its fundamental business processes and procedures.

Believe us, we completely understand! Novelty Marketing came onto the scene in Aruba 5 years ago and we just kept on growing and offering more services because we saw a demand in the market. However, not till this last year have we really started to investigate what are the goals of Novelty Marketing, and where we want to go in the future. Undergoing a much needed marketing transformation helped us improve customer service and experience, as it helped out clients boost their brand awareness and reputation, ultimately leading to increase revenue and profits.


Your marketing plan and is an integral part of your business and is something your whole team should get involved in! Learn more about our process in how we help our clients grow and read our first blog here.


For more information how we work and what we can do for you – read more here.